How an AI Marketing Consulting Engagement Works
Most businesses do not need more AI tools. They need to know which parts of their marketing AI can actually improve, and what it will cost to find out. Our approach answers that first, before anything is built.
1. A Free 15-Minute Conversation
We start by establishing what you are trying to achieve and whether we can help. There is no obligation. If it is not a fit, we will say so.
2. The Initial Analysis
Under the Basic Tier agreement we look at where you stand today: how people find you in Google and other search engines, how many of them become leads, what each channel costs, and what your competitors are doing. We also run an AI gap analysis, which looks at your marketing, sales and customer support processes for places where AI would save time or improve results. Everything is measured from your own data rather than assumed.
3. A Plan You Can Act On
You get a short list of recommendations in priority order, each with what it involves and how its success will be measured. Some will be plain digital marketing work. Some will use generative AI, such as ChatGPT prompts built for your business or a chatbot that answers customer questions. The plan says which is which.
4. Put AI to Work Where It Pays
We then help you implement the parts you choose, with your team rather than around it. That can mean custom GPT prompts for content and sales, chatbots connected to your CRM, or AI-assisted reporting that turns your analytics into decisions.
5. Measure, Then Adjust
Every recommendation is checked against the baseline from the initial analysis. If something is not producing measurable results, we change it or stop it. AI is useful when it earns its place, and a consultant should be the first to tell you when it has not.
Who This Is For
Business owners and marketing leaders in Greater Vancouver, BC and across Canada who want practical advice on using AI in their marketing, from someone who will tell them where it will not help as well as where it will.
