Who should get trained for Web Analytics and why?
Anyone involved in sales and marketing should get trained in Web Analytics. The IT team would also be a good example. As you gain more confidence and understanding you will realize that you will also have to have communication and teaching skills. Being able to get the key decision makers in the company on-board will be much easier.
If you own the company and want to get more involved in the process then you are on the right track to using todays technologies to help you make smarter decisions.
The following link leads you to a Web Analytics Search Engine that is useful for finding criteria on ‘everything’ Web Analytics.
Google Analytics is a free tool that STRING Digital recommends to clients who are starting their web intelligence journey. The application is quite robust and serves a great purpose. Google also offers an educational section that includes information, videos, and seminars.
To learn more about Google Analytics, click here.