Effective and Professional Marketing Management
Sometimes the hustle of the everyday grind really kicks-in and makes it obvious that maybe if a professional was to manage the marketing campaigns and initiatives, then maybe the business owner can spend more time doing what they are best at doing. Sometimes not.
Unfortunately, most people try to do too much and spread themselves thin. Not only does this hurt the business in the long-run, it also can cause seriously burn out and poor results.
When you put your trust into a true professional you will be able to work on the project with confidence and expect results.
At STRING Digital, we work with you to create a measurable plan to create and/or manage yourweb marketing plans. STRING Digital can manage your Email Campaigns, PPC Campaigns, Social Media Campaigns, Display Ads, Web Analytics, and more.
To start the process we have to define business objectives and what you are best at doing. Without a clearly defined set of business objectives, it will be nearly impossible to create and manage an analytical business culture as these are the building blocks for executing a successful web analytics strategy.
There is one central question that must be answered in order to achieve the above:
Why does the website exist?
The web analytics manager is responsible for facilitating the process of defining business objectives. It’s critical for long-term adoption of the web analytics strategy that this is a
cross-functional activity that includes primary influencers.
An important concept to keep in mind when developing a set of internal website objectives is the characteristics of a good objective. An objective should be specific, measurable, attainable, realistic and time-limited. Only objectives that fulfill these criteria will be useful in developing key performance indicators (KPIs).
KPIs are metrics that allow an small business to assess whether or not it is meeting its objectives.